Winter discounts are a great opportunity to cheaply replenish your wardrobe. During this period, in all stores in Europe, from luxury brands to mass markets, prices fall by 50-70%. We will tell you when discounts start in each country, share life hacks and useful addresses that will help you buy the things you like even cheaper.
London, December 26 – end of January
In England, winter discounts begin the day after Christmas – December 26 or a day later. There is no official end date for the discounts – they last four weeks and end at the end of January. The main streets for shopping are Oxford Street, Regent Street and Bond Street. Independent fashion shops are concentrated on Carnaby Street. St Martin’s Courtyard in Covent Garden is becoming increasingly popular. In the west of the city there are the largest malls in Europe – Westfield London and Westfield Stratford with 250 shops and 50 restaurants.
Round-trip flight in January: from 10,264 rubles
Paris, January 10 — February 20, 2018
In Paris there are many shops and boutiques for every taste and budget, from Hermes, Christian Louboutin, Louis Vuitton to inexpensive mass market. Luxury brand boutiques are located on the Champs Elysees, Place Vendôme, Saint-Germain-des-Prés and Faubourg Saint-Honoré. Shops with more affordable prices are located on Boulevard Haussmann, Grand Boulevard and Les Halles. Youth fashion centers are Rue de Rivoli and the Marais district.
Round-trip flight in January: from 11,761 rubles
Milan, January 5 — March 6, 2018
Milan is the capital of high fashion in Italy, famous for its huge discounts on luxury brands, whose stores are located in the Vittorio Emanuele Gallery and the surrounding streets: Via Montenapoleone, Via della Spiga, Via Sant Andrea. Another shopping center, with more affordable prices, is located in the Duomo area: Corso Venice, Corso Buenos Aires. Corso di Porta Ticinese is full of independent fashion boutiques and young designers.
Round-trip flight in January: from 6,562 rubles
Brussels, 3 — 31 January 2018
Brussels has boutiques of famous brands from Chanel and Louis Vuitton to Max Mara, as well as hundreds of small boutiques: from vintage to innovative design. Most shops are concentrated on Avenue Louise and Waterloo Boulevard. Rue Antoine-Densart is home to independent fashion shops and Belgian designers. The largest mall in Brussels is City2 on Rue Neuve, where 104 stores are collected under one roof. Most of the souvenir and homeware boutiques are located in the Royal Galleries of Saint-Hubert, the oldest and most beautiful shopping arcade in Brussels, built in 1874.
Round-trip flight in January: from 13,636 rubles
Madrid, January 7 – March 7, 2018
Madrid style is difficult to define – it is classic, bright alternative fashion, and vintage. The best boutiques are located on the “Golden Mile” – this is the name of the streets of the Salamanca district with boutiques of branded shoes and clothing and jewelry stores. The biggest discounts are usually from Spanish brands: Massimo Dutti, Zara, Mango, Bershka, Stradivarius. Independent fashion shops are located on Fuencarral Street, Spanish designers are located in the Cuatro Caminos district. Youth fashion is in the Argüelles area, the best shoe stores are in Gran Via.
Round-trip flight in January: from 11,336 rubles
Berlin, end of January – end of February
Berlin is the informal fashion capital of Europe. In addition to well-known brands, you will find here hundreds of boutiques of young designers from all over the world. Since 2005, sales procedures have not been regulated in Germany and each store decides this issue on its own. The biggest discounts typically start at the end of January and last less than a month. The main streets for shopping: Kurfürstendamm, Breitscheidplatz, Ratheunaplatz, they are full of luxury shops (Yves Saint Laurent, Valentino) and famous brands (Max Mara, Zara). In the east of Berlin is Friedrichstrasse with boutiques and the huge center of Galeries Lafayette. Most designer boutiques and independent fashion stores are located in Quartier 207 and Schönhauser Allee.
Round-trip flight in January: from 11,512 rubles
Lisbon, January 7 – February 28, 2018
In Lisbon you will find most of the famous brands, vintage shops and the cheapest jewelry in Europe. Most brand boutiques and jewelry stores are concentrated in the Chiado area, and shops of Portuguese designers are in the historical center, in Baixa. You will find shops of democratic brands in the El Corte Inglés, Centro Vasco da Gama and Centro Colombo malls. The latter is one of the largest in Europe, with 440 stores: from designer brands to affordable brands.
Round-trip flight in January: from 6,562 rubles
Barcelona, January 7 – early March 2018
Barcelona is famous not only for its huge selection of brands, but also for much lower prices than in London and Paris. We recommend buying Guia de Compres (Barcelona shopping guide),
where about 500 stores are distributed alphabetically and thematically. Another convenient innovation in Barcelona is the Barcelona Shopping Line bus route. A one-day ticket costs 10 euros, the number of trips is unlimited. This five-kilometer route runs along the main shopping streets of Barcelona (Port Vell – Ramblas – Ribera – Barri Gotic – Placa de Catalunya – Passeig de Gracia – Rambla de Catalunya),
where most of the city’s shops are located.
The shops of Barcelona’s most unusual designers are concentrated on Riera Baixa and in the Eixample area next to the Sagrada Familia.
Round-trip flight in January: from 9,636 rubles
Copenhagen, end of December – end of February
In the capital of Denmark, stores are allowed to start sales from December 27 to early January, there are no exact dates. Copenhagen, in addition to well-known brands, is famous for its stores of young Scandinavian designers, appliances and household goods. The longest shopping street in Europe is located in Copenhagen – the pedestrian zone Strøget, where you will find hundreds of shops – from Prada and Cerutti to Ecco and Diesel. The huge mall Shop du Nord sells clothing, appliances and household goods at low prices. The more expensive Illium shopping center houses Danish designers and brand boutiques. In the trendy Vesterbro district, Designer Zoo sells the finest Danish knitwear, jewelry and porcelain. Two huge outlets – Fields and Premier – are located in the suburbs of Copenhagen.
Round-trip flight in January: from 10,279 rubles
* Flight prices are indicated at the time of writing. The cost indicated in the material and the final price may differ.
